Word After Word Books is an independent bookstore in downtown Truckee, just a short drive away from Lake Tahoe. With a large children's book section, extensive local literature offerings, and even a vinyl store downstairs, Word After Word books uses Shelfwiz to guide shoppers and curate their diverse selection of...

Use shelfwiz shelftalkers to show off your products Effective displays sell more products and further your brand. When set up well, they do the work for you, drawing attention to the things you want to promote and creating an atmosphere in your store. Keep these best practices in mind when creating them....

How to Find the Right Style and Tone for your Signs Your signs communicate both the selling points of your products and the benefits of your brand. The words you choose tell your customers why they should buy specific products. But the font, color, style, and other elements allow them...

Creating New Signs Easily Using Shelfwiz PDF and Word Templates You have your new Shelfwiz shelf talkers fresh out the box and are ready to update your store. Here are some easy steps to follow to get started. 1. Make a list Using a spreadsheet, type out the copy for...

Shelfwiz is your silent salesperson Engage returning customers and sell more products Once you've created a clean, helpful labeling system for your store, regular upkeep will ensure that every time a customer visits, the experience stays fresh and relevant. Shelf talkers can act as silent salespeople, promoting your brand and...

The Differences between Marketing and Merchandising, and how they affect you The Differences between Marketing and Merchandising, and What They Mean for Your Store So far we have used the term marketing several times, usually in reference to defining and creating a feeling around the brand that is your store. We have...

'Tis the Season, and your holiday displays are what make your customers jolly, here are 10 ways for your products to stand out Are you about to open a box of dusty Christmas or fall decorations as a kick-off to the holiday season? Love them or hate them, the holidays...

Save time for busy shoppers and help educate seasonal staff You’ve hired extra staff and are gearing up for a great holiday season. One task to remember is to set up your signage and shelf talkers to be as helpful as possible during this busy time of year. They are useful in...

Brick and Mortar Stores Offer Sanity and Community to Burnt-Out Shoppers You made it through Black Friday and Cyber Monday, cleaned up the mess, and are breathing a much-needed sigh of relief. Do you think that as a shop owner, you are the only one looking for a break from...

USE SHELFTAKERS TO SHARE YOUR UNIQUE INSIGHTS With all the information available online about products, potential buyers can feel overwhelmed. We talked in a previous In Real Life post about how brick and mortar stores can offer community and a carefully curated selection of products. In this post, we will talk more about how...

Use signage to head off problems and answer questions that customers didn't even know they had Have you ever read something with a question in the back of your mind when you suddenly saw that the author answered it? Were you impressed that he or she knew what you were...