About

SHELFWIZ was developed by a bookseller to upgrade the tattered, torn and faded shelftalkers that hung on his store’s shelves. The aluminum and acrylic shelf talkers that resulted combined the desirable characteristics that made traditional paper shelftalkers such an effective merchandising tool, with those that made them more attractive and functional.

Formerly the owner of The Booksmith of San Francisco, Gary Frank started with the goal of giving his store’s shelftalkers a neater appearance, while also creating a label holder that was easy to read, easy to move from one place to the next, and still gave his customers the option of removing and replacing the books that were in the surrounding area.

Gary, like most booksellers and other retailers and businesses, recognized that using shelftalkers to communicate with customers about books or merchandise provided customers with guidance and boosted sales. Traditional paper shelftalkers too often became unsightly and difficult to read. With SHELFWIZ, the paper shelftalker is placed inside an acrylic sign holder so that the paper is kept intact. The aluminum clip that holds the Plexiglas sign holder clips easily onto a shelf, can be flipped up and down to access merchandise, and is simple and easy to move to another shelf.

SHELFWIZ also gives booksellers, librarians and other business owners the flexibility to create their customized shelftalkers using Microsoft Word templates. The resulting shelftalkers can be printed on our perforated sheets. No cutting necessary. Once your SHELFWIZ order arrives, access the templates on our website to print the labels you need for each.